Project summary
MOTIVATE project is promoting citizens’ engagement in urban sustainable mobility planning. Through the use of social media and crowdsourcing applications, citizens are asked to contribute to the decision making procedure by:
- providing data for their daily trips
- evaluating the current transport services, and
- assessing the usefulness of proposed/planned mobility interventions
Citizens’ contribution is estimated to influence the effectiveness of SUMPs’ development (enhancing the implementation of the 11 steps of SUMP cycle) and result in acceptable and long lasting sustainable mobility measures.
MED cities although facing the common challenge of developing a sustainable mobility background, also present particularities depending on the territorial context and the type of tourists they attract.
For these reasons, a sound transnational approach, is the key to guarantee the project’s success. Unlike the traditional data collection methods, where citizens or visitors are “active” users of the transportation system, the innovative approach of MOTIVATE lies on their active involvement in transport data collection/management, problems identification and proposed measures evaluation.
MOTIVATE promotes a new model of SUMP development. The new model is based on the exploitation of social media and crowd-sourcing applications. The common model of implementing and applying these techniques that will be created and updated after the pilot testing cases, as well as, the transferring protocol that will be created and will include, processes, techniques and tools to ensure the efficient and consistent way of transferring the projects’ results to other cities, will support the SUMP development and enhancement all around the Med area.
